Online Marketing

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Social Customer Relationship Management (SCRM)

Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organizations to engage with their customers. Social CRM adds a deeper layer of information onto traditional CRM by adding data derived from social networks like Facebook, Twitter, LinkedIn or any other social network where a user publicly shares information. The key benefit of Social CRM is the ability for companies to interact with customers in a multichannel retailing environment and talk to customers the way they talk to each other. Social CRM enables companies to track a customer's social influence and source data from conversations occurring outside of formal, direct communication. Social CRM also allows companies to keep a full audit history of all customer interactions, regardless of social channel they choose to use, available to all customer care employees.

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Facebook Marketing

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand. Facebook pages are often linked to company web pages elsewhere on the Internet; therefore, it’s often a good idea to use some of the same information in both places, in order to maintain a familiarity.

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Twitter Marketing

Twitter is free micro blogging service. Twitter was designed to be very compatible with mobile phones through text messages; each update is limited to 140 characters. Twitter is great platform for projecting what company is doing and accessing a large audience. It can be used with other social media channels to publish company news to all platforms. It is great way to hear and respond to customer feedback. Twitter offers a variety of advertising options including Promoted Tweets, Promoted Trends, and Promoted Accounts.